Konvertion maximises performance (e.g. leads, bookings, sales) for SMEs through optimised digital marketing funnels with expert copywriting, so they get boosted conversions without increasing ad spend.

There will be no “marketing fluff”, opaque retainers, or unreasonable fees - just funnels that work for you.

We don’t know for sure how other marketing agencies are like, but we do know that at Konvertion, we have:

• Reasonable fees that are in line with the results we deliver

• Result-oriented actions which are not “marketing fluff”

• Data-backed processes

• AI-optimised workflows

• Optimisation before scaling

• Clear, transparent reporting

We work primarily with SMEs that:

• Are already spending (or ready to spend) on digital marketing

• Want clearer attribution and better ROI

• Prefer outcomes over fancy aesthetics

E-commerce, services, local businesses, and B2B are all good fits.

Nope!

Konvertion can build a funnel from scratch - in fact, that is one of our proprietary skills!

Konvertion leverages on the powers of AI to research, ideate, execute, optimise and track better, while retaining human strategy and finetuning so our outputs do not become “AI slop”.

All our creatives’ visuals are created with AI. This gives us a broader range of possibilities while speeding up the creative process and reducing costs, although if you are concerned about this, feel free to sound it out!

We are typically compensated through a base fee + performance incentive model.

• The upfront base fee covers strategy, research and funnel build. It is paid upon signing the service agreement, before commencement of the strategic audit.

• The performance incentive aligns our success with yours, so you don’t pay for results you don’t get. It is tied to the number of conversions generated within the funnel’s total attribution window, and tagged with the funnel’s UTMs. It is paid at the end of every month and upon the end of the funnel.

Details are agreed upon upfront, transparently.

Not necessarily.

We peg our performance incentive to the outcome derived from our funnel, irrespective of previous baselines, so it is administratively easier for us and safer for you.

If you are keen to explore incremental performance incentives (i.e. incentives pegged to increments above your historical baseline), feel free to have that discussion with us.😊

A Konvertion funnel usually runs for the duration of A/B testing, followed by a window typically needed to achieve the intended outcome of the funnel.

The A/B testing period is kept as short as possible (just enough to hit minimum data thresholds and derive strong conclusions from each test), as we want to reserve as much of your ad spend for scaling the actual winning combination as possible.

The length of the A/B testing window depends on how many components and variants you would like to test.

The attribution window that follows depends on the length and intended outcome of the funnel.

For example, for a funnel comprising lead capture, lead nurture with 3 email sequences and a subsequent call to purchase for a formaldehyde removal service, an industry-acceptable attribution window is 90 days, as it is high-ticket and involves careful buyer consideration.

Thus, the total attribution window for such a funnel will be: A/B testing window + 90 days.

The attribution window will be discussed and agreed upon prior to signing the service agreement.

You’ll never be left guessing.

Konvertion provides:

• Ongoing internal daily tracking

• Weekly performance snapshot

• Monthly summary review

• End-of-funnel performance review

We don’t just “move on”.

We provide you with:

• Documented learnings

• Clear insights on what worked, what didn’t, and likely reasons why

• A stronger foundation for your next campaign

Each funnel compounds the next.

Konvertion works best when there’s enough data to test and optimise meaningfully.

If budgets are too small to generate insights, we’ll say so upfront - no forced engagements.

Hit us up with a conversation! 😊

We’ll assess fit, clarify goals, and determine if Konvertion can genuinely deliver value, before any commitment is made.