7 Landing Page Mistakes That Kill Conversion ❌
Est. read time: 3 mins 30 sec
Many SMEs believe their ads are the problem when campaigns don’t work.
Sure, ads may be a problem, but there is a hidden bottleneck many SMEs miss.
It’s their websites (aka landing pages). 🌐
A poorly-designed landing page can annihilate conversions - wasting your ad spend and causing you to lose potential customers.
Here are 7 common landing page mistakes that silently KILL conversions.
1. No Clear Value Proposition 😕
When on your website, visitors should immediately understand:
What you offer
Who it is for
Why it matters
If someone lands on your page and has to figure out what you do, they’ll leave in seconds.
✅ Fix:
Make your headline communicate your core offering and benefit immediately.
A strong example of a great header from Notion
Image credits: Notion
2. Too Many Competing Messages 👥
When you say everything at once, you say nothing.
Some landing pages have:
Multiple offers
Several CTAs
Too many product features
This overwhelms visitors and creates decision paralysis.
✅ Fix:
Have your landing page focus on 1 goal, 1 offer, and 1 action.
Athletic Greens’ website showcases 1 clear goal (to get you to buy their formula), 1 clear offer (their signature AG1 formula), and 1 clear action (buy their formula!)
Image credits: Athletic Greens
3. Weak or Invisible Call-To-Action (CTA) 😶🌫️
A visitor might be interested, but not sure what to do next.
If your CTA is unclear, hidden or passive, conversions suffer.
✅ Fix:
Use strong, action-oriented CTA language like:
“Get your free quote today”
“Book your consultation today”
Start your free trial today”
4. Too Much Friction 🫷
Long forms, complicated steps, or unnecessary information requests can irk users.
Every extra step adds effort, and people drop off.
✅ Fix:
Ask for only what is essential, which could just be their email / contact number.
You could collect their names too, but their contact is more important.
You can always gather more details later (as part of onboarding).
Netflix’s subscription form is short and sweet - just your email and password will do (they can always collect the rest later). Doesn’t this make you much more inclined to sign up?
Image credits: Netflix
5. Lack of Trust Signals 🤔
People hesitate to convert if they are unsure if you’re credible.
✅ Fix:
Proudly display your:
Customer reviews (especially good ones!)
Testimonials
Media mentions
Awards & certifications
Real customer results
We love a confident king/ kween!
Look how Helpling SG, is owning it all.
Image credits: Helpling SG
6. Slow Page Load Speed ﹒﹒﹒
If your landing page loads slowly, many users will leave before they even see your order.
This is especially so for mobile users, who tend to have shorter attention spans.
✅ Fix:
Optimise images, simplify page design and ensure fast loading
Use PageSpeed Insights for free tips on optimising your website’s loading speed.
Image credits: PageSpeed Insights
7. No Follow-Up System 💬
Even strong landing pages rarely convert every visitor immediately.
If there is no lead capture and follow-up system, you’re losing many potential customers, forever!
✅ Fix:
Use lead capture with email, or retargeting, to continue nurturing interest after the initial site visit.
The Tinsel Rack utilises a pop-up lead capture mechanism with a free lead magnet, to capture site visitors’ emails. The lead magnet not only encourages visitors to spend, but if they decide not to buy anything after their first visit, the email captured allows The Tinsel Rack to easily remarket to them - no lost leads!
Image credits: The Tinsel Rack
The Real Problem: Broken Funnels ❌
Ads only bring attention - your landing page is what converts that attention into leads and revenue.
If the landing page is broken, even the best ads struggle to perform.
🔍 Want to know if your funnel has hidden revenue leaks?
Konvertion is now offering complimentary Revenue Audits for SMEs exploring ways to improve their marketing performance.
We analyse your customer journey, identify conversion bottlenecks, and highlight practical opportunities to grow your revenue.
Browse our website to find out more.
Follow us on our socials (links at footer) for more digital marketing and revenue optimisation tips.
Stay tuned for more!
