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      <image:title>Blog - What Is A/B Testing (And Why It Matters for SMEs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Is A/B Testing (And Why It Matters for SMEs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Is A/B Testing (And Why It Matters for SMEs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Is A/B Testing (And Why It Matters for SMEs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Is A/B Testing (And Why It Matters for SMEs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.konvertion.com/blog/what-happens-after-a-lead-enquiry-most-smes-get-this-wrong</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Blog - 5 Things To Do To Boost Sales After Getting A Lead  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Things To Do To Boost Sales After Getting A Lead  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Things To Do To Boost Sales After Getting A Lead  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.konvertion.com/blog/5-elements-every-high-converting-landing-page-must-have</loc>
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    <lastmod>2026-03-17</lastmod>
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      <image:title>Blog - 5 Elements Every High-Converting Landing Page Must Have  - Make it stand out</image:title>
      <image:caption>Easy email &amp; SMS marketing, as communicated by Mailchimp’s website header. Image credit: Mailchimp</image:caption>
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      <image:title>Blog - 5 Elements Every High-Converting Landing Page Must Have  - Make it stand out</image:title>
      <image:caption>Show, don’t tell. Image credits: Rivo Skin</image:caption>
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      <image:title>Blog - 5 Elements Every High-Converting Landing Page Must Have  - Make it stand out</image:title>
      <image:caption>Clear CTA (“Sign Up Now”) that is present at the hero section and docked on the header, so it is clickable no matter how you scroll. Image credits: MyRepublic</image:caption>
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      <image:title>Blog - 5 Elements Every High-Converting Landing Page Must Have  - Make it stand out</image:title>
      <image:caption>The range of features which Ezra Clinic proudly displays on its website greatly increases its credibility and authority. Image credits: Ezra Clinic</image:caption>
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      <image:title>Blog - 5 Elements Every High-Converting Landing Page Must Have  - Make it stand out</image:title>
      <image:caption>You know what you’re getting into with Zenyum and its transparent price packages. Image credits: Zenyum</image:caption>
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    <loc>https://www.konvertion.com/blog/how-smes-can-build-a-referral-program-that-consistently-brings-in-new-customers</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - How SMEs Can Build a Referral Program That Consistently Brings In New Customers ️ - Make it stand out</image:title>
      <image:caption>Image credits: Reddit</image:caption>
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    <loc>https://www.konvertion.com/blog/7-landing-page-mistakes-that-kill-conversion</loc>
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    <lastmod>2026-03-12</lastmod>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>A strong example of a great header from Notion Image credits: Notion</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>Athletic Greens’ website showcases 1 clear goal (to get you to buy their formula), 1 clear offer (their signature AG1 formula), and 1 clear action (buy their formula!) Image credits: Athletic Greens</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌</image:title>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌</image:title>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌</image:title>
      <image:caption>Something closer to home… Just look at WTG Pest Control’s clear, uniform CTA!  Image credits: WTG Pest Control</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>Netflix’s subscription form is short and sweet - just your email and password will do (they can always collect the rest later). Doesn’t this make you much more inclined to sign up? Image credits: Netflix</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>We love a confident king/ kween! Look how Helpling SG, is owning it all. Image credits: Helpling SG</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>Use PageSpeed Insights for free tips on optimising your website’s loading speed. Image credits: PageSpeed Insights</image:caption>
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      <image:title>Blog - 7 Landing Page Mistakes That Kill Conversion ❌ - Make it stand out</image:title>
      <image:caption>The Tinsel Rack utilises a pop-up lead capture mechanism with a free lead magnet, to capture site visitors’ emails. The lead magnet not only encourages visitors to spend, but if they decide not to buy anything after their first visit, the email captured allows The Tinsel Rack to easily remarket to them - no lost leads! Image credits: The Tinsel Rack</image:caption>
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    <lastmod>2026-03-11</lastmod>
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      <image:title>Blog - Why Most SME Ads Fail (It’s Not the Ads…) - Make it stand out</image:title>
      <image:caption>Credits: Tesrex</image:caption>
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      <image:title>Blog - Why Most SME Ads Fail (It’s Not the Ads…) - Make it stand out</image:title>
      <image:caption>Image credits: HubSpot</image:caption>
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      <image:title>Blog - Why Most SME Ads Fail (It’s Not the Ads…) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How To Build a Funnel That Converts  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How To Build a Funnel That Converts  - Make it stand out</image:title>
      <image:caption>Summary chart of a simple, high-performing funnel</image:caption>
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    <lastmod>2026-03-08</lastmod>
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      <image:title>Blog - 3 Most Expensive Funnel Leaks Quietly Killing SMEs  - An example of a discount lead magnet</image:title>
      <image:caption>An example of a discount in exchange for the prospect’s email Credits: Peet’s’ Coffee</image:caption>
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      <image:title>Blog - 3 Most Expensive Funnel Leaks Quietly Killing SMEs  - Make it stand out</image:title>
      <image:caption>Example of a 4-email nurture sequence Credits: Unlayer</image:caption>
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      <image:title>Blog - 3 Most Expensive Funnel Leaks Quietly Killing SMEs  - Make it stand out</image:title>
      <image:caption>Example of GA4 event tracking, dashboard view Credits: Search Engine Journal</image:caption>
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    <lastmod>2026-04-01</lastmod>
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    <lastmod>2026-03-17</lastmod>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Credits: Reddit (thread dated 12 March 2026)</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
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      <image:title>Portfolio - Zenith Arc (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - JP-Tree Singapore (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - JP-Tree Singapore (“Spec”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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